BIG provides strategic marketing and corporate/financial communications planning and execution through proven breakthrough techniques. BIG offers veteran leadership to assess market positioning, current perceptions, business goals, and marketing communications opportunities. With our and product, we systematically explore opportunities, define corporate objectives, profile target audiences and identify the best methods for achieving those objectives.
BIG engages your management team from the beginning of our partnership and guides them on a direct route to reach their desired destination: business success. The relationship launches with an intensive strategic planning process we call our This guided discussion is a high-energy strategic planning experience designed to explore your business, reputation and market situation, identify challenges and opportunities. We pull vital information from you to develop a unique, individualized program to strategically position and accelerate your business success through corporate communications.
BIG offers innovative thinking, strategy, ideas and expertise to create real business success. Blending our marketing and communications expertise with our client's industry expertise, we produce creative business communications concepts to reach key influencers … the cornerstone of our strategic corporate communications action plan.
- Business Positioning Statement
- Key Message Development
- Communications Audit
- Customer and Analyst Perceptions
- Editorial/Media Opportunities
Armed with extensive information and opportunities resulting from the BIG Summit Experience and our independent research rich process, BIG delivers a customized marketing and corporate/financial communications plan. Our product, the , is a comprehensive action plan that outlines strategic positionings with defined marketing and communications goals, objectives, target audiences, identification of key influencers, detailed tactics, timelines, and budgets.
| “The Byrum Innovation Group’s passion, layered on top of their strategic knowledge and attention to detail, brings brightness and clarity to even the most complex marketing communications challenges,” said Rob Davis, Vice President, SCRA. |
