shapes strategic messages and packages news items to generate visibility in leading media outlets to directly influence key influencers. As former journalists and seasoned media relations pros, has its finger on the pulse of the news media, tracking emerging trends and positioning our clients for maximum exposure.
News media relations is a cornerstone communications technique for positioning companies, and we offer a depth and breadth of experience and service to drive news media efforts for clients.
We target both traditional and innovative media channels, including local, regional and national business and consumer print media, television, radio, news web sites and other on-line news services. Our sharp and polished positioning and writing skills create messages that cut through the clutter and deliver with impact. We know how to package and present a newsworthy story.
Engaging the News Media Through:
- News releases
- Media Alerts
- Pitch letters
- Case studies
- Op-ed pieces
Through our honed through decades of experience working in the news media, we develop news angles that are on-target, timely and intriguing items for the news media and desired target audiences. Regular and on-going contact with editors, producers and reporters result in long-term relationships with key journalists, boosting ability to pitch our clients and capture opportunities.
media relations approach delivers results, and we have a wealth of results to document it! Our work has appeared on the pages of The Wall Street Journal, Newsweek, USA Today, The Chicago Tribute, as well as CNN,…and many others.
identifies appropriate methods for delivering messages to key influencers at the most opportune time – and that may include special events. Based on individual situations and opportunities, we effectively plan and execute special events, such as:
- Key Messaging
- Media and analyst tours
- Media appointments
- News conferences
- Familiarization visits
offers media training services to prepare key corporate spokespersons for print and broadcast interviews. Further, we provide strategic counsel for crisis and issue communications management.
Editors, industry analysts and financial consultants are vital links between businesses and the people who are going to buy your products and services. can impact these influencers with positive messages delivered through the media.
| “Their strategic planning and granular attention to detail deliver big results for business. Our company was featured in Time Magazine’s top ten inventions of the year thanks to their work. We were in Parade Magazine, the Chicago Tribune, CNN Money – you name it. They know national media relations and make sure that our company was positioned appropriately,” said Frank Greer, President and CEO, Zipit Wireless Systems, Inc. |
