CORPORATE COMMUNICATIONS

BIG drives desired corporate reputation through strategic positioning. A strong corporate identity is key to impacting key publics and gaining acceptance, building credibility and, ultimately, succeeding in a marketplace with many competitors. It creates a positive dialog with corporate and financial key influencers, necessary for your business success.

BIG identifies and plans opportunities for companies to communicate with key publics, both internal and external, by bringing company representatives face-to-face with important audiences to establish relationships, communicate core messages and increase visibility and credibility.

Reputation Management	Crisis Communications
Merger and Acquisition; JVs	Internal Communications
Analyst Relations	Community Relations
Issues Management	Speaking Programs
Cause-related or Philanthropy Initiatives

BIG applies the positive lessons it has learned at large Fortune 100 companies and start-up to innovative, small- and medium-sized businesses to help generate success.  We have helped companies fathom reputation and stock crises, management transitions, mergers and acquisitions (more than 75), IPOs, and layoffs of thousands of employees. We have helped Fortune companies change their positioning in months and align their 100,000-plus employees with new strategies and messages. BIG principals have helped companies cope with new technology, new marketplaces and adverse responses by customers and analysts.

FINANCIAL COMMUNICATIONS

The Byrum Innovation Group provides risk management of the reputation of a financial institution during these turbulent economic times. Through communications to key audiences, a good strategy neutralizes the potential negative impact of regulatory or financial reverses on important audiences.

 In addition to working with CEOs and CFOs to allay their concerns, BIG provides banks a strong strategic platform to cope with financial and regulatory communications challenges while it communicates with key stakeholders such as shareholders, investors, regulators, and customers.  BIG then couples these approaches with brilliantly executed tactical implementation to communicate accurately, swiftly and persuasively and to minimize disruptions from the branch floors to local newspapers.

BIG uses a strong key message platform that has secured companies from the Fortune 100 to community banks and provided stakeholders calm in the storm. BIG’s internal communications act to prepare employees for internal understanding and external persuasion that are important to solving any business disruption.

The Byrum Innovation Group provides effective, successful business solutions for the nation’s leading corporations and financial institutions and for their C-level executives. That includes solutions for crisis communications, brand strengthening, customer and shareholder disruptions, and media positioning.  

Specifically, BIG provides:

Strategic Areas	Segments & Activities
Strategy and strategic positioning
Compose tactical report about implementation	Definition Audiences Key Influencers Channel Implementation tactics
C-Level Counsel
Media	Lists Relations Training Spokespersons Proactive Contacts Blogs & Portals
Crisis Communications	Branch floor strategy Neutralizing “bad news” Counseling CEO, CFO & Legal
Key messages	For primary audiences and influencers Proactive and holding statements Provide context Position for positive impression
Internal Communications	Letters, emails Messages for external distribution Blogs HR transition letters Intranet Communications
CFO & Stakeholder Communications	Shareholders Investors Analysts
Customer Communications	Letters for Web Letters to large account-holders Teller and CSR communications
Writing	News releases Shareholder letters Customer communications
External support	Financial and audit Legal Human Resources