The Byrum Innovation Group – otherwise known as – represents the merger of veteran high-tech marketing communications professionals who have led high tech corporations and marketing communications firms in the Silicon Valley, Austin and South Carolina. brings to your company in the Southeast Innovation Corridor, the same Silicon Valley successes that have propelled other companies to become leaders. brings to you more Silicon Valley and more high-tech experiences than any other marketing and corporate/financial communications firm in the Southeast, including Raleigh and Atlanta.
The principals and associates at bring decades of experience in excellence in innovative marketing and corporate financial communications, representing both corporate and agency-side perspectives. From the Fortune 100 to high-tech start-ups, we counsel global C-level executives and company leaders on how to create high-impact marketing and communications programs. Whether you are a publicly traded or privately held company, is experienced in dealing with your challenges and can partner with you to grow with an innovative path to business success.
principals have helped companies cope with new technology, new marketplaces and adverse reaction to customers and analysts. We have helped companies fathom reputation and stock crises, management transitions, mergers and acquisitions (more than 75), IPOs, and layoffs of thousands of employees.
The Byrum Innovation Group is comprised of the – a closely knit, highly experienced group of principals and associates who collaborate with you to strategically plan and implement innovative marketing and communications programs. You will always work with a principal at to ensure you receive senior counsel at all times.
is strategic firm that consults and then executes to generate big results. We are passionate about our work and our successes, which is evident to those who know us.
Reed Byrum, a leading innovator with 20 years of Silicon Valley and Austin experiences, is expert at positioning small- to mid-sized companies in business-to-business marketplaces and the financial markets. A former president and CEO of the 28,000-member Public Relations Society of America, Byrum has served as a corporate executive for companies, ranging from small tech companies like Trilogy and RightNow Technologies to the Fortune 100 like EDS and GE Capital.
Kristie Byrum, a founder of one of the Southeast’s best-funded start-ups and of South Carolina’s first technology marketing firm, has represented such companies as eBridge Technologies, Zipit, AdelphiBusiness Solutions, QS1, SoftLab (a BMW Group Company), and Deloitte & Touche.
JOHN CHESTER
High-Tech Communications & Media Expert
John S. Chester Jr. is a veteran communicator with 14 years of journalism experience and 17 years of public relations experience. Most importantly, John has more than 20 years of high-tech experience in the Silicon Valley and New York City as both a journalist and a communicator. He advanced to the senior management level before opening his own practice, Fourth Estate Public Relations Network.
High-Tech & Business Communications
Mike Crisp is a skilled technology business-to-business communications veteran who has worked in senior-level positions at several leading national public relations and marketing communication agencies. Clients have included Dow, Michelin, BMW, Union Carbide, and DaimlerChrysler.
Anne Young Hastings brings almost 20 years of successful events management experience to our clients, having catered to event needs of U.S. Presidents, arts groups, community leaders, country clubs, and business executives across the Southeast.
Media & Special Events Expert
Andrea Martone has been a public relations and communications executive for 17 years, working both independently and with top New York City - based agencies (Howard Rubenstein Assoc., and CooperKatz & Company). She has also served as the editor-in-chief of a Long Island weekly newspaper chain, a high school teacher and a regional magazine editor. In her capacity as editor-in-chief of 28 weeklies in Long Island, New York, she also was the restaurant review editor for five years and penned a column once weekly.
ANDREA MARTONE