Strategic Positioning
Public Relations
Corporate and Financial Communications
Marketing Communications
Event Management
The Difference is we specialize in high-tech marketing and communications by collaborating with you to build creative, strategic approaches to innovative businesses like yours. We propel companies to achieve their objectives by not only telling their story of innovation … but also by stimulating the dialogue among individuals, innovators, the news media, investors and all key influencers.
Byrum Innovation Group is the only firm south of New York City that focuses solely on high-tech and represents more high technology experience than any firm in the Southeast, including Raleigh and Atlanta. embodies a board spectrum of high technology – from software, telecommunications, and hardware to biomedical, advanced manufacturing, materials, and instruments – with in-depth experience in each area.
| principals have helped companies cope with new technology, new marketplaces and adverse reactions by customers and analysts. We have helped companies fathom reputation and stock crises, management transitions, mergers and acquisitions (more than 75), IPOs, and layoffs of thousands of employees. |
Our mission is simple: Position your company for maximum value and business results– in your product and services marketplaces and in the financial markets. We accomplish defined goals by partnering with CEOs and management teams, contributing knowledge and expertise. We maintain constant communications and jointly build evaluative metrics to ensure you know where you stand.
BIG provides strategic marketing and corporate/financial communications planning and execution through proven breakthrough techniques. offers veteran leadership to assess market positioning, current perceptions, business goals, and marketing communications opportunities. With our and product, we systematically explore opportunities, define corporate objectives, profile target audiences and identify the best methods for achieving those objectives.
engages your management team from the beginning of our partnership and guides them on a direct route to reach their desired destination: business success. The relationship launches with an intensive strategic planning process we call our This guided discussion is a high-energy strategic planning experience designed to explore your business, reputation and market situation, identify challenges and opportunities. We pull vital information from you to develop a unique, individualized program to strategically position and accelerate your business success through corporate communications.
offers innovative thinking, strategy, ideas and expertise to create real business success. Blending our marketing and communications expertise with our client's industry expertise, we produce creative business communications concepts to reach key influencers … the cornerstone of our strategic corporate communications action plan.
- Business Positioning Statement
- Key Message Development
- Communications Audit
- Customer and Analyst Perceptions
- Editorial/Media Opportunities
Armed with extensive information and opportunities resulting from the Summit Experience and our independent research rich process, delivers a customized marketing and corporate/financial communications plan. Our product, the , is a comprehensive action plan that outlines strategic positionings with defined marketing and communications goals, objectives, target audiences, identification of key influencers, detailed tactics, timelines, and budgets.
| “The Byrum Innovation Group’s passion, layered on top of their strategic knowledge and attention to detail, brings brightness and clarity to even the most complex marketing communications challenges,” said Rob Davis, Vice President, SCRA. |
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shapes strategic messages and packages news items to generate visibility in leading media outlets to directly influence key influencers. As former journalists and seasoned media relations pros, has its finger on the pulse of the news media, tracking emerging trends and positioning our clients for maximum exposure.
News media relations is a cornerstone communications technique for positioning companies, and we offer a depth and breadth of experience and service to drive news media efforts for clients.
We target both traditional and innovative media channels, including local, regional and national business and consumer print media, television, radio, news web sites and other on-line news services. Our sharp and polished positioning and writing skills create messages that cut through the clutter and deliver with impact. We know how to package and present a newsworthy story.
Engaging the News Media Through:
- News releases
- Media Alerts
- Pitch letters
- Case studies
- Op-ed pieces
Through our PitchPower honed through decades of experience working in the news media, we develop news angles that are on-target, timely and intriguing items for the news media and desired target audiences. Regular and on-going contact with editors, producers and reporters result in long-term relationships with key journalists, boosting ability to pitch our clients and capture opportunities.
media relations approach delivers results, and we have a wealth of results to document it! Our work has appeared on the pages of The Wall Street Journal, Newsweek, USA Today, The Chicago Tribute, as well as CNN,…and many others.
identifies appropriate methods for delivering messages to key influencers at the most opportune time – and that may include special events. Based on individual situations and opportunities, we effectively plan and execute special events, such as:
- Key Messaging
- Media and analyst tours
- Media appointments
- News conferences
- Familiarization visits
offers media training services to prepare key corporate spokespersons for print and broadcast interviews. Further, we provide strategic counsel for crisis and issue communications management.
Editors, industry analysts and financial consultants are vital links between businesses and the people who are going to buy your products and services. can impact these influencers with positive messages delivered through the media.
| “Their strategic planning and granular attention to detail deliver big results for business. Our company was featured in Time Magazine’s top ten inventions of the year thanks to their work. We were in Parade Magazine, the Chicago Tribune, CNN Money – you name it. They know national media relations and make sure that our company was positioned appropriately,” said Frank Greer, President and CEO, Zipit Wireless Systems, Inc. |
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drives desired corporate reputation through strategic positioning. A strong corporate identity is key to impacting key publics and gaining acceptance, building credibility and, ultimately, succeeding in a marketplace with many competitors. It creates a positive dialog with corporate and financial key influencers, necessary for your business success.
identifies and plans opportunities for companies to communicate with key publics, both internal and external, by bringing company representatives face-to-face with important audiences to establish relationships, communicate core messages and increase visibility and credibility.
- Reputation Management
- Financial Communications, including M&A
- Analyst Relations
- Issues Management
- Crisis Communications
- Internal Communications
- Speaking Programs
- Community Relations: Local Organization Involvement/Participation
- Cause-related/Philanthropy Initiatives
applies the positive lessons it has learned at large Fortune 100 companies and start-up to innovative, small- and medium-sized businesses to help generate success. We have helped companies fathom reputation and stock crises, management transitions, mergers and acquisitions (more than 75), IPOs, and layoffs of thousands of employees. We have helped Fortune companies change their positioning in months and align their 100,000-plus employees with new strategies and messages. BIG principals have helped companies cope with new technology, new marketplaces and adverse responses by customers and analysts.
dedication to cause-related marketing and community involvement is taken to heart at the firm, with individual staff members devoting their time and resources to support community based, philanthropic efforts.
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Creating brands. Building images. Establishing positioning. Through our strong creative and strategic approach to developing integrated marketing communications programs, helps companies achieve desired results.
Collateral materials, advertising, web sites…all effective tools to support communications efforts. not only recommends the right mix of communications materials, but our strategic messaging and branding expertise guides us in the process of developing materials that are on-target. Advertising and creative materials must carry the right message and the right look to effectively deliver corporate communications.
provides creative development, copywriting, planning and project management for a variety of creative needs, including:
- Advertising & Media Planning
- Brochures, Flyers and other Collateral
- Direct Mail
- Web Site
- On-Line Marketing
- Corporate Videos & CDs
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Event planning and execution is an art, and we have successfully directed conferences, conventions and key influencer meetings as large as 3,500 and as small as 10. Careful planning, attention to detail, timely execution and successful management are accomplished through events based on sound strategies. We work with clients to identify and create event opportunities that clearly support a key objective and plan those events turnkey for maximum results. Our event management services include planning and execution of the following types of events:
- Trade Shows
- Conferences & Seminars
- Executive Roundtables & Briefings
- Press Conferences
- Golf Tournaments
- Grand Openings & Ribbon Cuttings
- Customer Appreciation & VIP Events
| “Kristie Byrum has given valuable contributions to the InnoVision Technology Awards Program throughout the years. She gives critical insights and contributes to the overall planning and execution to the event that recognizes technology accomplishments in the region,” Deloitte Market Leader Amy Robichaud said. |
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