The Byrum Innovation Group offers a special program for start-up companies to help them take their first leap into the marketplace. is a discounted package of strategic and tactical tools – from strategic planning and messaging to media contacts and a news release -- that help start-ups introduce themselves to their markets in a provocative, well-defined manner. This 10-point package of services gives you all you need to position your company for value. Plus, it includes a three-month evaluation to help you determine your progress and needs.
“The BIG LEAP”: 10-Point Package to Your Future
- Initial CEO Consultation: Up to two hours
- Strategic Planning Outline (Communications and market objectives, target audiences, tactical recommendations, etc.)
- “How to” on Positioning for Value in Marketplace and for Investment
- Corporate Fact Sheet
- Initial News Release
- Development of Initial Key Messages
- Media database searches to determine appropriate targets
- Media pitch and advisory
- Initial media contacts with at least three outlets
- Three-month follow-up evaluation