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Start Ups: Take the BIG Leap!

The BIG LEAP

The Byrum Innovation Group offers a special program for start-up companies to help them take their first leap into the marketplace. The BIG LEAP is a discounted package of strategic and tactical tools – from strategic planning and messaging to media contacts and a news release -- that help start-ups introduce themselves to their markets in a provocative, well-defined manner. This 10-point package of services gives you all you need to position your company for value. Plus, it includes a three-month evaluation to help you determine your progress and needs.

“The BIG LEAP”: 10-Point Package to Your Future

  • Initial CEO Consultation: Up to two hours
  • Strategic Planning Outline (Communications and market objectives, target audiences, tactical recommendations, etc.)
  • “How to” on Positioning for Value in Marketplace and for Investment
  • Corporate Fact Sheet
  • Initial News Release
  • Development of Initial Key Messages
  • Media database searches to determine appropriate targets
  • Media pitch and advisory
  • Initial media contacts with at least three outlets
  • Three-month follow-up evaluation